Monday, 30. May 2011
Cologne, Germany; May 30, 2011. simfy is providing the sound for the current "Coke Sound Up 2011" campaign by Coca-Cola. Germany's largest music portal has placed an integrated Web player on the campaign Web site www.cokesoundup.de; Visitors to the Web site can use the player to access various genre radio stations and also participate in choosing their favorite songs. After Coca-Cola has announced which concert from the "Coke Sound Up" series will be next, users can vote on their favorite songs by the respective artist directly via the player integrated into the Web site.
After the act is announced, simfy makes available a voting playlist with 30-50 titles by the artist. Users then have a week to vote for their three favorites. simfy takes the suggestions entered and creates a "best of" playlist consisting of the 10 to 15 songs receiving the most votes. This process results in a user-defined playlist for each "Coke Event Band" which will be available until the end of the campaign.
To date, Coca-Cola has presented Maroon 5, Pharrell Williams' group N*E*R*D and the Swedish rock combo Mando Diao to fans. Next act will be Finnish rock quintet Sunrise Avenue. The remaining three acts are still being kept secret. Concert tickets for these shows are not available for sale, but can be won at www.cokesoundup.de.
The music available via the integrated Web player stems entirely from simfy's music catalog. Music fans can visit www.simfy.de or use the freely accessible simfy Player to stream and listen to over 8 million songs legally and free of charge.
"We are pleased that Coca-Cola has extended our initial cooperation on the 2010 Coke Happiness Player into 2011 with the Coke Sound Up promotion. The Coke Sound Up Player and voting function within the player
are a campaign by Coca-Cola that fully meets the current needs of the Web 2.0 community: entertainment, content and interaction. In addition, the online music selection complements the Coca-Cola events optimally and sets new standards," according to Tim Klama, Manager New Business at simfy.
simfy at a glance
By visiting simfy.de, music fans can access over 8 million streamed songs, listen to music, create playlists, and actively network with other fans via social networking sites. Mobile applications also allow users to comfortably listen to music on their smartphones. The site is financed through advertising and a flat rate for music.
Coca-Cola at a glance
Coca-Cola is one of the world's most famous and valuable brands. The company is celebrating its 125th anniversary in 2011. Headquartered in Atlanta, Georgia, The Coca-Cola Company manages a portfolio of more than 500 brands and over 3,500 products as the largest supplier of non-alcoholic beverages globally. Its product range includes waters, juices, juice drinks, sports drinks, energy drinks, teas and hot beverages. Nearly 1.7 billion of the company's products are consumed daily in more than 200 countries. This is possible thanks to the Coca-Cola distribution network - the largest in the world.
With the "Live Positively" campaign, Coca-Cola is pursuing an integrated sustainability strategy. The company has set ambitious goals and reports regularly on its progress in seven areas of activity - Beverage Benefits, Water Stewardship, Energy and Climate, Sustainable Packaging, Workplace, Active Healthy Living and Community.
Additional information is available at www.thecoca-colacompany.com and www.coca-cola-gmbh.de.
simfy press contact:
Marcus von Husen
Tel.: +49-221-788787-0
Fax: +49-221-788787-79
E-Mail: 
press(at)simfy.com
In case you require additional information, please contact our press officer Marcus von Husen at: 
press(at)simfy.com or
Phone: +49 221 788787-41
